New ad opposing energy choice measure stresses impact on solar

Focus: The Energy Choice Initiative

Who’s paying for it: The Coalition to Defeat Question 3

Size of buy: Part of a six-figure ad buy

Where’s it running: Statewide

When it starts: Oct. 15

The gist: The ad highlights Tina Long, an electrician and rooftop solar panel installer. Long says that in addition to increasing electricity rates, energy deregulation would eliminate the state’s existing rooftop solar program and scuttle plans from NV Energy for several new solar power plants.

Watch the ad below:

Question 3: Energy Choice Initiative

Question 3
Energy Choice Initiative
Shall Article 1 of the Nevada Constitution be amended to require the Legislature to provide by law for the establishment of an open, competitive retail electric energy market that prohibits the granting of monopolies and exclusive franchises for the generation of electricity?
Becomes part of Constitution if approved by voters in 2018
Initiated constitutional amendment
 Las Vegas Sands, Switch, Gov. Brian Sandoval, former Sen. Harry Reid
NV Energy, Controller Ron Knecht, IBEW 1245, Culinary Local 226