Former state Treasurer Dan Schwartz went up on Friday with his first television ad in his campaign for Nevada’s 3rd Congressional District.

The 30-second spot, titled “Now It’s Time,” details Schwartz’s background as a veteran, businessman, and state treasurer. It also highlights how he sounded the alarm about electric car company Faraday Future, which the Legislature planned to give hundreds of millions of dollars in tax incentives to before the company abandoned its plans to build a factory in North Las Vegas.

“As state treasurer, Dan Schwartz exposed a government scheme saving taxpayers millions.  He’s been called an outsider and a maverick,” the ad says. “Now, it’s time to call Dan Schwartz our Congressman.”

The ad is running on cable in the Las Vegas market, and is the first ad in a buy that will run through primary day in June. His campaign did not specify how much money is backing the ad buy.

Schwartz, who lost the Republican gubernatorial primary in 2018 former Attorney General Adam Laxalt, is seeking to oust Democratic Rep. Susie Lee from her swingy, suburban House seat. But he faces a difficult Republican primary first, where he will go up against ex-professional wrestler Dan Rodimer, who was endorsed by former Attorney General Adam Laxalt and House Minority Leader Rep. Kevin McCarthy, and Mindy Robinson, a pro-Trump political commentator and actress.

He is the first candidate in the race announce a TV buy.

Watch the ad below: